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By Alexis Halikas Let me be direct with you: the AI conversation in real estate right now is a mess. On one side, you have agents who are completely ignoring it, convinced that relationships will always win and technology is just noise. On the other side, you have agents who are chasing every new tool that drops, signing up for free trials they never finish, and adding more chaos to an already overwhelming schedule. Both camps are losing. The agents who will win the next deca

By: Alexis Halikas If you have ever felt like you are the only person on your team who actually cares about the outcome, I need you to hear something that took me years and a lot of hard lessons to understand. The problem is not your people. The problem is that you never built a system that makes accountability impossible to avoid. And without that system, you will spend the rest of your career chasing, reminding, and cleaning up messes that should never have been yours in th

By: Alexis Halikas Most brokerages blame the market when growth stalls. After helping scale a brokerage to $3.3 billion in annual production, here's what actually separates the ones that grow from the ones that plateau, and it has nothing to do with interest rates. The brokerage landscape is going through a shakeup right now that most leaders aren't ready for. Compass acquired Anywhere. Real Brokerage is acquiring RE/MAX. LPT Realty went from zero to $10 billion in annual sal